Fig Financial · Toronto

Fig Financial: SEO and growth for a fintech launch

Fig is a Toronto fintech offering fully digital personal loans, backed by Ontario Teachers’ Pension Plan. I joined the growth and marketing team during a new website launch, January to April 2025.

127+Pages of SEO metadata

1Growth strategy presented to leadership

30-daySocial strategy delivered

Jan to Apr 2025Co-op term

What I built

— Wrote SEO metadata for 127+ pages of the new site and refined page copy and messaging ahead of launch.
— Led the co-op presentation on revenue growth strategy: identified new marketing channels in Quebec, sized the opportunity, laid out timelines and resources. It went to senior leadership and shaped how they approached media buying there.
— Tested the customer service AI chatbot, working with ElevenLabs and Fig’s own database: wrote the business proposal, built the test plan, ran QA rounds, and summarised findings for the business operations lead.
— Built a 30-day social media strategy with audience segments and content pillars.
— Supported partnerships and set up the Google Business presence.