I built a brand to learn marketing with real money.
Two years running paid media, email, and conversion work on a direct-to-consumer
brand I started from nothing. Every number below is one I produced.
$15K → $100KRevenue, year one to year two
$10K+ / moMeta ad spend managed today
5,000+Customers acquired
1.4% → 2.5%+Site conversion rate
What that involved
Paid media. Built Meta from a first test budget into the primary acquisition
channel. Google Ads tested alongside it for high-intent search.
Creative. Produced every ad in house. Moved from product-led to educational and
founder-led, then to funnel-stage creative.
Email. Built the full Klaviyo flow set and grew the list to roughly 5,000. It
became the lowest-cost channel in the business.
Conversion. Rebuilt the Shopify storefront myself and raised conversion from
1.4% to a stable 2.5%+ using session data and funnel analysis.
Offer design. Tested three offer structures. Tiered bundling lifted average order
value without hurting conversion rate.
Full case studies are being moved here now. In the meantime the write-ups for paid
media, email, offer testing, and my two marketing co-ops are on the portfolio linked below.